License agreements, implementation, and development of solutions that secure future SME resellers in the IT industry, are the cornerstones of the collaboration between the two companies.

Copenhagen, May 5, 2020 – IT distributor ALSO Denmark and IT consultant and development house CTGlobal combine their expertise to improve the quality of IT solutions in small and medium-sized Danish companies

As an IT distributor with an extensive network of suppliers around it and an international organization behind it, ALSO Denmark has accumulated thorough insights into the IT needs experienced by smaller companies, over the past 20 years. With the recently formalized collaboration with CTGlobal, which has 20 years of experience designing and implementing software and hardware solutions in companies around the world, this understanding of smaller companies is enhanced by a technological insight that has so far only benefited the country’s largest organizations:

“From working with some of Denmark’s – and the world’s – largest and most complicated infrastructures, CTGlobal has built an expertise that enables them to predict what expectations, needs and problems ALSO’s dealer network must be able to meet and solve. Because that is what the retail network’s customers – the smaller companies – will demand in the future,” says Rasmus Rimhoff, Solution Sales Director at ALSO Denmark, and continues:

“Together with CTGlobal, ALSO Denmark will continue to support our partners in their journey towards the cloud. The collaboration will help develop both companies through business development, competence enhancement and investment of resources so that we can boost each other,” he predicts.

The issues the supertankers experience today, will hit smaller businesses tomorrow

CTGlobal sits in the engine room of some of the most forward-looking and innovative companies globally – companies that always have to be 10 steps ahead with their IT solutions. These large and complex organizations prepare every day for the challenges their infrastructure will face in the future, in terms of security, operational efficiency, data storage and access, and user satisfaction. And the issues that the spearhead organizations are grappling with today, represent the issues that the smaller companies will face tomorrow.

“Where the big, established players typically have enough resources, both in terms of manpower and finances, and enough market share and capital to keep their cool and set the pace in their respective industries and geographies, the smaller businesses must survive on their ability to adapt and address trends and crises as they arise. They do not have the time, or opportunity, to plan for the long term, and cannot influence developments to the same extent. On the other hand, they are very quick to adopt new solutions: If we have evidence that a specific technology or model works and win among the ‘supertankers’, and if we can present it as a ready-made fix, we know that the ‘speedboats’ will gladly adopt the ideas and solutions,” says Peter Odgaard-Jensen, CEO at CTGlobal.

Insights and expertise from two angles

And this is exactly where the collaboration between CTGlobal and ALSO Denmark finds its strength:

The practical experience and extensive expertise in tailor-made solutions, that CTGlobal brings to the table from the enterprise segment, usually cannot be transferred directly to a small business which does not have time for major academic exercises, but instead needs a plug-and-play solution that works from day one. That is where ALSO Denmark, with its SMB reseller network, can contribute unique insights into how the specially designed solutions can be translated into the needs of the smaller companies.

Both Rasmus Rimhoff and Peter Odgaard-Jensen look forward to the collaboration that has been underway for a long time: “Our organizations have worked together across several projects for a while, and we already have a good understanding of each other. Our positive history has made us confident in each other’s business models, and that is the best starting point one could wish for,” states Rasmus Rimhoff

This is how ALSO Denmark’s network can benefit from the collaboration with CTGlobal in practice

An example of how ALSO Denmark’s network benefits from the collaboration is in the cloud area:

These days, cloud technology proves its worth as the absolute best way to keep a business afloat when employees are scattered around all the profits and have to access their workplace.

But even before the Corona crisis, cloud migration of infrastructure was rapidly evolving, and in the past year many companies have begun to migrate to cloud solutions.

In an enterprise-size organization (250 employees or more) will develop a detailed model of how to manage cloud migration to maintain control over the specific infrastructure that is being migrated.

If you do not have a plan and a precise overview, you risk drowning in security problems, functionality issues and software licensing costs that run out of control.

In a smaller company, on the other hand, you cannot spend the same amount of resources on planning the process – you just need something that works right away.

The recommended standards that CTGlobal has developed and tested in the large companies can be adapted and used as the basis for the implementation in the smaller companies, thus avoiding that the transition to new technology results in loss of control, and ending in an infrastructure that is highly manageable, maintenance-friendly and scalable for future requirements.

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About ALSO

ALSO Holding AG (ALSN.SW) (Emmen/Switzerland) brings providers and buyers of the ICT industry together. ALSO offer more than 660 vendors of hardware, software and IT-services access to over 110 000 buyers, who can call a broad spectrum of other customized services in the logistics, finance, and IT services sectors, as well as traditional distribution services. From the development of complex IT landscapes, the provision and maintenance of hardware and software, right through to the return, reconditioning and remarketing of IT hardware, ALSO offers all services as a one-stop shop. ALSO is represented in 23 European countries and generates total net sales of approximately 10.7 billion euros with around 4 000 employees in the fiscal year 2019. The principal shareholder of ALSO Holding AG is the Droege Group, Düsseldorf, Germany. Further information is available at

About CTGlobal

CTGlobal is an IT consultancy and development company focused on cloud, data center, security and enterprise client management. The corporate HQ is based in Denmark with offices in Nordics, Baltics and North America. The company was founded in 1999.

CTGlobal is Microsoft Gold Partner in Windows and Devices; Cloud Platform; Cloud Productivity; and Datacenter, and our experts speak and teach at leading international seminars and conferences. 

CTGlobal helps enterprises maximize return on their investments in Microsoft Systems Management and cloud platform solutions, by visualizing threats to compliance, security and performance in their IT infrastructure, and prioritize tasks and resources accordingly. CTGlobal is renowned for expert solutions and recognized as leaders in the field of management technology and infrastructure visualization.
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